T&T: Anchor loyalty

Jim Ague ague at usa.net
Sat Dec 29 22:00:59 EST 2007


> Last time I looked up the definition of cognitive dissonance it was not
> anywhere close to what you are saying. I am not in conflict with something 
> that  I
> have always perceived to be true. I will still keep my Bruce.
>
OMG! Look how strong cognitive dissonance can be. Not only does it apply to 
anchors, but also applies to itself and the understanding of what cognitive 
dissonance is.

>From http://www.learningandteaching.info/learning/dissonance.htm:

"Cognitive dissonance is a psychological phenomenon which refers to the 
discomfort felt at a discrepancy between what you already know or believe, 
and new information or interpretation. It therefore occurs when there is a 
need to accommodate new ideas, and it may be necessary for it to develop so 
that we become "open" to them."

EG, "I believe that a xxx is a very good anchor. What? Its shank causes it 
to skip across the bottom? Oh am I in discomfort now."

-- Jim Ague 


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