T&T: West Marine marketing

[Ted Stehle]

Comments by West Marine executives after their last earnings report (which 
was not good) indicated they are going to close many underperforming stores 
and also put more focus on the wholesale Port Supply business while at the 
same time adjusting their retail marketing.


----- Original Message ----- 
From: <Seasalt007@aol.com>
To: <trawlers-and-trawlering@lists.samurai.com>
Sent: Monday, October 02, 2006 12:13 PM
Subject: Re: T&T: West Marine marketing


> Tom,
>
> I didn't mean to say anything bad about West Marine. I hope your stock 
> does
> well.
>
> My point was that West Marine, like any good marketer, adjusts it's
> merchandising mix to fit the needs of the local market. The managers of 
> the  Knoxville
> and Birmingham stores told me that their market is not big boats, but 
> tubers
> and skiers. They are more than happy to order things that I was used  to
> finding in the coastal Florida stores. For example, diesel treatment, 
> large
> electric or air horns and the like.
>
> I wish I had a West Marine closer to Columbus Marina. The nearest ones are
> Birmingham and Jackson.
>
> Doc on the Tenn Tom
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